About

Read-a-story, a N+One NGO initiative, and supported by multiple CSRs, foundations, trusts and individual donors, hopes to improve reading and spoken English in the underserved regions of India. They link a person proficient in English with a child who wishes to improve his or her English. They will conduct phone sessions in a 1:1 session. They operate in tribal and under served parts of India.

Problems Identified

Solutions

  • Interactive Features: Integrated interactive storytelling elements and gamified learning modules to boost engagement and make learning more enjoyable.
  • Streamlined Information Architecture: Reorganized content into clear, intuitive categories, enabling users to navigate the site effortlessly and locate resources efficiently.
  • Add clear CTA buttons.
  • Optimize text layout for readability and engagement.
  • Improve button design and colour contrast for visibility.
  •  

Target Audience

  1. Demographics:

  • Age Group: 18–45 years

  • Gender: All genders.

  • Location: Urban and semi-urban areas across India.

         2.  Occupation and Background:

  • College students and young professionals looking for meaningful volunteer opportunities.

  • Educators, including school teachers, tutors, and trainers passionate about language learning and literacy improvement.

         3. Psychographics:

  • Values: Empathy, social responsibility, and the importance of education as a tool for change.

  • Goals: To make a difference by helping children learn English and improve their communication skills.

  • Pain Points: Lack of accessible and structured platforms to volunteer remotely.

Key Focus Areas

  • Highlight ease of access for volunteers—showcasing a step-by-step sign-up process.

  • Emphasize impact stories to appeal to socially conscious users.

  • Provide teaching resources and tips to make volunteers feel supported and prepared.

Value Proposition

The redesigned “Read-a-Story” platform offers an accessible, engaging, and user-friendly environment that supports children’s literacy development. By providing interactive and easily navigable resources, it empowers students to improve their reading and spoken English skills, contributing to their overall educational growth.

  •  

Information Architecture

Screens

Scroll to Top