About Busuu
Busuu is a language learning platform on the web, iOS and Android that allows users to interact with native speakers. Busuu incorporates the communicative elements of social learning into self-study language learning. Through its website and mobile apps, Busuu offers free and Premium access to 14 language courses, taught in 15 interface languages.
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Ideation & Conceptualization
The basic idea is to highlight the well-rounded learning experience that users can obtain that is not offered by many other language learning platforms. By using the concept of false cognates- a word which is identical or similar in both form and meaning to another word, and therefore appears to also be cognate (etymologically related) to it, but which is in fact unrelated.
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what i learned
I learned the importance of creatively showcasing the platform’s precise value proposition. Incorporating the concept of false cognates allowed me to focus on the depth of studying available on Busuu compared to other language learning structures. This technique emphasises the well-rounded mastering customers can reap, providing Busuu as a standout choice for language newcomers looking for deeper information on language nuances. It taught me the significance of leveraging innovative concepts that grab attention and spark curiosity to efficaciously speak the platform’s value proposition and differentiate it in a crowded market.