what is animal trafficking?
Run by dangerous international networks, wildlife and animal parts are trafficked much like illegal drugs and arms. By its very nature, it is almost impossible to obtain reliable figures for the value of the illegal wildlife trade. It runs into billions of dollars.
Some examples of illegal wildlife trade are well known, such as the poaching of elephants for ivory and tigers for their skins and bones. However, countless other species are similarly overexploited, from marine turtles to timber trees.
The problem
Not all wildlife trade is illegal. Wild plants and animals from tens of thousands of species are caught or harvested from the wild and then sold legitimately as food, pets, ornamental plants, leather, tourist ornaments and medicine. Wildlife trade escalates into a crisis when an increasing proportion is illegal and unsustainable—directly threatening the survival of many species in the wild.
Stamping out wildlife crime is a priority for WWF because it’s the largest direct threat to the future of many of the world’s most threatened species. It is second only to habitat destruction in overall threats against species survival.
COncept
To showcase the cruel conditions in which animals of illegal trade are stored, used, transported or killed while also showcasing the statistics and figures of extinct and endangered species and what threats they are under.
The visuals illustrate the trapped, bent and misshapen animals.
Visual Language
Posters
hoarding
Social Media Posts
what i learned
Working on the Animal Trafficking Campaign project gave me a deep understanding of a crucial global issue. I first discovered the intricacies of wildlife trade, examining both legal and illegal perspectives. Recognizing the extent of the issue, from the lawful trade in wildlife goods to the harmful effects of illegal trafficking, strengthened my sense of urgency to tackle this problem. Additionally, the project emphasized the significance of spreading awareness and educating the public about the impact of wildlife crime. By shedding light on the inhumane conditions animals face in illegal trade, along with sharing data on endangered and extinct species, the campaign aimed to evoke empathy and drive change.