About Tentgram

Tentgram is an outdoor recreational center that provides overnight stays with outdoor experiences at an affordable budget package. It is a platform for explorers to come together by signing up for exciting experiential stays in stunning properties or touring destinations. 

Target Audience

The main target group of Tentgram are youngsters and travel enthusiasts. But as the brand started growing, it started getting enquiries for its services to couples, families and huge gatherings. Tentgram Aranamala, Kozhikode Beach House, Kutla, and the upcoming property in Ootty are intended for such groups. Tentgram Aranamala is a premium property for families and couples in the heart of green and woods, and the Kozhikode Beach House property is purely intended for gatherings. The upcoming Ooty property is another premium property with glamorous camping targeted at couples.

Persona

Nikita Krishnan

“I would love to have a way I could book trips in advance if I get time off work so that I don’t waste much time.”

Likes
Biking
Travelling
Nature
Photography

Demographic Profile
Age- 25 Years
Marital status- Unmarried
Occupation- Engineer
Location- Bengaluru

Goals and Needs
She is looking for a one-stop trustworthy solution that she can rely on for booking her trips in advance especially as she loves outdoor experiences but does not know where she can find a trustworthy place for booking easily.

Personality
Nikita is a young professional who loves to travel whenever
she gets time off from work.
She is a skilled biker and photographer with a special interest
in nature.
Eager to learn new things and explore
Curious about new places
Loves adventure

Userflow

final designs

Try out the prototype

what i learned

During my time working on the Tentgram website design project, I gained valuable insights and learned a lot. One key takeaway was the importance of focusing on user-centered design. By putting Tentgram’s target audience first, I was able to create a website that effectively conveys the brand’s message and encourages user engagement. Another important lesson I learned was the value of clear and intuitive navigation. By designing a user-friendly navigation system, I made sure that visitors could easily navigate the website and find the information they were looking for.

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