about bsnl
Bharat Sanchar Nigam Limited (abbreviated as BSNL) is a central public sector undertaking headquartered in New Delhi, India. It provides mobile voice and internet services through its nationwide telecommunications network across India. It is the largest government-owned wireless telecommunications service provider in India.
problems
- Inconsistent UI and complex navigation
- High loading time
- Cognitive load
- Random elements laid out across the website
- Outdated design
heuristic analysis
personas
1. Anjali, the Tech Enthusiast:
Anjali is a 25-year-old software developer who lives in an urban area of India. She uses the BSNL website to manage her broadband connection, purchase new SIM cards, and avail of other BSNL services. Anjali is tech-savvy and expects the website to be modern and easy to use, with a clean and minimalistic interface. She values quick and hassle-free service and prefers a website that allows her to complete tasks quickly without any delays. Anjali also expects the website to be responsive and work well on different devices, including desktops, laptops, and mobile phones
2. Sanjay, the Senior Citizen:
Sanjay is a 70-year-old retiree who lives in a rural area of India. He is not very tech-savvy but wants to use the BSNL website to pay his bills, recharge his phone, and access other BSNL services. He needs a website that is easy to navigate and understand, with clear instructions and minimal technical jargon. Sanjay also requires a website that is accessible, with large font sizes and high contrast, as he has difficulty reading small text. He values personalized customer support and may need assistance while using the website
user flow
Wireframes
final designs
try out the prototype
what i learned
Working on this internet site remodel assignment in which I carried out a heuristic evaluation of the original website supplied priceless insights into design principles. Through the evaluation, I learned how to discover usability problems and areas for development, inclusive of navigation problems, unclear hierarchy, and inconsistent layout elements. This system emphasized the significance of a consumer-targeted layout and the need to prioritize a person’s desires and possibilities. In the remodel section, I applied those learnings to create a more intuitive and visually appealing internet site. By incorporating clear navigation, streamlined content presentation, and consistent layout factors, I aimed to enhance the overall person’s ease of use and deal with the shortcomings identified through the analysis.