about sikkim
Sikkim in East India, is a mountainous border state in the Himalayan foothills. It is a place of outstanding natural beauty. The steep, snow-capped mountains will take your breath away, not just figuratively because of the view, but also literally due to their altitude. Streams and waterfalls that will have you reaching out to your camera can be found at every turn of the winding roads.
Apart from its natural beauty, Sikkim has much to offer. Monasteries offer you a glimpse of Tibetan Buddhist culture. The food, reflecting Tibetan and Nepali cultures, is excellent.
the problem
Although Sikkim is a state with a rich cultural history and beautiful natural landscapes, but because of its large population and unforgiving terrain many of its inhabitants migrate to other regions to earn a better living.
The state also lacks a common identity to unite the tourism industry of the state which hinders the trust of potential tourists.
the solution
Providing them with the opportunity to make tourism a legitimate source of income, would not only increase their income and provide employment but also preserve the culture and traditions of the state.
colours
logo construction
A combination logo was designed which included a wordmark as well as a brandmark logo. The double ‘K’ in ‘Sikkim’ was stylized to depict the Padoga style architecture which is predominant in Buddhist temples and monasteries.
patterns
Inspired by the Lepcha weave which is a traditional Sikkimese weave characterized by vertical patterns in black, green or red nettle yarn.
identity design
collaterals
merchandise
what i learned
While working on the Sikkim Destination Branding assignment, I gained insights into the intricacies of destination branding and the significance of painting pictures of the essence of a place. It taught me the significance of storytelling and visual-verbal exchange in conveying the particular cultural and natural heritage of Sikkim. By delving into the vicinity’s rich records, diverse landscapes, and vibrant way of life, I found a way to craft a cohesive emblem identity that resonates with travellers and evokes a feeling of interest and journey